Viral Marketing 101

So TC Electronics just put up an interview with Jon Burton, the FOH engineer for The Prodigy. If you look closely at the photo above, which heads the interview, you’ll notice that what’s on the screen is pointedly _not_ a PowerCore plugin, but rather our own little DubStation.

Jon also mentions us in the interview, which is really nice of him. To wit: “A lot of bands are experimenting with using software live, essentially trying to translate the song material into a live format. This doesn’t always work” - Jon Burton explains - “because a lot of software plug-ins simply aren’t good enough. Only within the last year, things have started to improve with the PowerCore platform and stuff like the Audio Damage plug-ins.”

It’s nice to be held in such lofty company, I’ll grant. I’ll also note that Jon purchased all our products; we didn’t give him anything for free for the mentions. He uses DubStation and Discord for live vocal processing.