February 10, 2008

All Things In Moderation...

by Chris Randall

I have to say that I hadn't really thought about what Analog Industries would turn in to when I started the site. The idea of an editorial-based music blog was relatively unknown just three years ago, and this site, CDM, MusicThing, and MatrixSynth all came in to existence at around the same time. Early on, all four sites stepped on each other's toes, but now things have sorted themselves out. CDM makes like a magazine, with proper articles and such, MusicThing finds the oddities, MatrixSynth is the synth-geek mecca, and here at AI I provide the editorial commentary/peanut gallery. I surmise that most people that read music gear blogs read all four, on a more-or-less daily basis. I don't know hard stats on the other three sites, but this one gets a running average of 2000 unique visitors a day, and spikes on particular subjects up to the 15K mark.

Over the last couple years, AI has gone from a place where I post the occasional gear picture and commentary to a site that is read by a couple thousand people every day largely because of my tendency to froth at the mouth. That's fine and all, but I've turned in to the Anne Coulter of music blogging, a fact that I find somewhat unnerving, largely because I didn't plan it. The nasty side effect of this tendency of mine rears its ugly head thusly: my opinionated postings (and more opinionated responses to comments) have seemed to gather a group of individuals who feel the need to take issue with everything I say, and most anything that anyone says.

While that's (sort of) okay and all, it has made this site a semi-unpleasant place, at least for me. I find myself really having to work to come up with a post a day, and when I force it, you end up with the posting immediately prior to this one, in which I try to invent a genre.

So, long story short, here's what's gonna happen. I'm going to attempt to be nicer/less frothy in my postings for the foreseeable future, and return to the AI content basis of about this time last year (which was the fun bit after we stopped calling people fucktards, but before we became them ourselves.)

However, you don't get something for nothing. I'm also gonna go through and zero out the people that I don't want commenting any more. Part of the reason I've been so pissy the last few months is that select group of people I mentioned above, and I will enjoy this page much more if I don't have to look at their typing every day, and if I'm enjoying it, I imagine you are too.

So, long story short, if you find that you can't comment from henceforth, you now know why, and I'm going to be far more brutal in deleting bullshit from here on out. Then, theoretically, we can get back to discussing how to make our way in this silly business without having to get all huffy about everything.



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Feb.10.2008 @ 6:27 AM
5 or 6 years ago I started reading audio/music forums and blogs on more or less a daily basis. At that time like now there was the ubiquitous pc vs mac threads et al that caused blood to boil. However back then web discussion of that type seemed to be in a minority and most people talked shop or gear. The trend seems to be very different today where most posts on audio forums is Logic, Cubase suck PT, Nuendo rules blah blah blah and where the aim of the game is clearly not to have a discussion among peers but to be as vitriolic as possible.
Fair enough that some subjects can and should cause feelings to rise but we're in the creative industry and we should promote openness and imaginative thinking and not be closed up bitter bastards.
Good initiative CR!




Feb.10.2008 @ 9:03 AM
I'm a fairly new reader, only a few months now and I read your blog for the opinions. There seems to be a lot of music sites reviewing gear but never saying a bad thing about any of it and I like the fact you say bad things.

In fact, more bad things could be good :)


Feb.10.2008 @ 9:43 AM
I SELDOM comment and when I do it isn't to tear anyone up but I DO miss the 'fucktard'. (Unless, of course it ends up being me someday.) ++10 for a great blog.

Feb.10.2008 @ 9:50 AM
Well, I still have an account, so that's a good sign... for me anyway... who knows, maybe you just haven't gotten 'round to me yet.

As someone who has tried various strategies to maintain a personal "editorial" blog on a semi-regular basis, I know what a bitch it is keeping up a consistent posting schedule. Especially without getting all meta and navel-gazing. I can't even imagine a 12K spike - I think my most popular post generated about your daily traffic. So I don't have to worry about visitors paying much attention to what I type, let alone prepared to take umbrage with every other thing I might utter and want to take me to the mat to prove, well, whatever it is internet posters need to prove. Sometimes I wonder what I can do approach your kind of traffic; most of the time I happy down in the 3rd/4th tier where nobody pays me much mind, and I can do whatever the hell I wanted as (in)frequently as I want.

And by the by, I think rekkerd.org should definitely be moved up into the top tear of music-tech bloggers. All the best software/soundware release announcements, updated daily. I think he's done a nice job of offering a blog that slots in nicely with the rest of y'all with minimal redundancy.


Feb.10.2008 @ 9:59 AM
Personally, I usually find it entertaining when you call people fucktards, and I won't take it personally if you feel the need to ban me for being pedantic.

Feb.10.2008 @ 10:12 AM
"Fair enough that some subjects can and should cause feelings to rise but we're in the creative industry and we should promote openness and imaginative thinking and not be closed up bitter bastards."

-I'll second that. I really like this blog and visit daily, but I'm usually really hesitant to post due to the general harshness of things 'round these parts.


Feb.10.2008 @ 10:33 AM
more Hard Core Gear Porn + more software/harware reviews?


Feb.10.2008 @ 11:45 AM
I don't usually post, but I've been reading AI for... oh, possibly a couple years now. I loved the whole DD fiasco ("it's trademarked, Dude), but unfortunately missed out on the DD t-shirt (incidentally, did anyone manage to get one?).

It's fair to say that -CR can be a bit of a 'loose cannon', but usually entertaining even if I don't always agree with him.

Long live AI. I'll go back to lurking now.


Feb.10.2008 @ 11:46 AM
Chris Randall
sciencenorth's comment is exactly the point. I regularly (not daily, but often) get letters from readers that want to say something in relation to what I posted, but don't want to comment here because they're afraid I or someone else will rip them up in public.

Personally, self esteem isn't a trait I find myself lacking, but I am aware that isn't the case for everybody, and an environment like this tends to bring out the Aspurger's Syndrome in all of us. My point is to proactively tone it down a bit, to include more people like in the late 2006 iteration.

Viz. the HCGP, I don't really want to go back to that because (a) it's a lot of work to find something interesting at this point that Matrix hasn't already posted, and (b) all the studios tend to look alike after a while.

Viz. reviews, I don't review anything I haven't purchased myself. I don't accept freebies or loaners for review, and this site accepts no advertising. (The AH ad to the right is free for them because I like them. I get nothing from it. The Positron and AD ads are there because those are my companies.) Despite evidence to the contrary, I don't buy that much gear; when I do, I certainly comment on it, but I'm not in the business of actually reviewing things, and many companies wouldn't send me review products simply because I'd tell the truth.



Feb.10.2008 @ 11:53 AM
On a completely unrelated note, I will never get over the fact that there's an officially labeled disorder that sounds like "Ass Burger" to me every time I hear it.

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