January 16, 2008

Note to bloggers: It's spelled "fuck," no asterisk..

by Chris Randall
 



We're about to see a metric fuckton of asterisks in today's RSS reader, because Eric Barbour decided to call his latest product, a guitar amp of all things, "Fucking Fucker." I'll be honest: if I knew it would get that much press, I'd have lobbied for naming Ricochet "Fucking Delay" or something.


Why someone isn't offended when they see "f*ck" or "*uck" or "Fu*k" or (for the more linguistically adventurous) "fuc*" but is offended when they see "fuck" is completely and utterly beyond me. The word, at least in America, is so entirely ubiquitous and without any real meaning that it is really just a verbal tic, like "uh" or "like." When this blog first started getting a lot of traffic, I would get an email every other day or so from people that were, like, "love the blog but do you have to swear so much?" As if I gave a fuck or something.


Luckily, that has petered out.


What I find interesting is thus: Eric found out with one product that he could (a) get away with this naming scheme, and (b) it would provide a certain amount of press. This is all aside from what the box actually did. While I sort of envy him this discovery, if Marshall had released any of those products, everyone would be all like "are you fucking kidding me? This shit is broken." With or without asterisks.

 
 
 

59 comments:

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Jan.16.2008 @ 11:49 AM
herrprof
the best part is there no link to this product in the post, so now i have to google fucking fucker and see what sites show first .. :)
 
 

 
Jan.16.2008 @ 11:54 AM
Chris Randall
All part of the service here at AI, where the Reader Comes First.

-CR

 
 

 
Jan.16.2008 @ 12:06 PM
RexRhino
I find that using something like "fuck" on your product name is kind of like putting a hot chick on the cover of your video-game magazine.

It isn't that I am pissed off about the word "fuck" (or the hot chick), it is just that such a blatent and cheap marketing gimick sets off my "lame marketing attempt" alarms... and I tend to be more skeptical about those products. My thinking is that if it is a good product, why the need for such cheap attention getting?

And people like Metasonix... "Scrotum Smasher"? Um, it is not that I am a prude... it is just that I am not a 13 year old kid anymore. It might impress the kids at the junior high that you are so "rebellious", but my mind automaticly thinks "cheap gimmick".

 
 

 
Jan.16.2008 @ 12:13 PM
shamann
I don't think rebellious has anything to do with it, I think it's meant to be more in the spirit of Benny Hill. I hate the asterisks, though, none of that shit on my blog entry about it:

link [www.intelligentry.ne...]">link [www.intelligentry.ne...]

Truth be told, I really only followed this new Metasonix thing because I liked piecing together the daily puzzle. What's funny about the asterisks, the bloggers could just as easily only refer to it as the "Metasonix G-1000 dual channel guitar amp."

 
 

 
Jan.16.2008 @ 12:25 PM
Chris Randall
I agree. He gave them an easy out, because as you say, the product's real name is the G-1000. It's like high school girls tittering in the back of class, what with the asterisks and all.

This business cracks me the fuck up.

I essentially agree with Rex in this regard. Having some experience with Eric's products, the name is really tertiary to the effect itself in most cases.

-CR

 
 

 
Jan.16.2008 @ 1:47 PM
adamkjohnson
Wow, a $5,000 amp with 23 different hard-to-replace tubes, an ugly front panel and a stupid name.

Sign me up.

 
 

 
Jan.16.2008 @ 2:16 PM
thelizard
Really? I've always loved Metasonix's naming scheme. Their effects are for such a niche market anyways, the names just kind of reinforce that fact while getting some extra press. Cheap marketing? Hell yes. What's better for a boutique company? It's not like they're selling their souls by putting "Fucking Fucker" on an amp head. In fact, I'm sure that name got more customers than it turned away.
Besides, it's way fucking funnier than "Big Knob".
 
 

 
Jan.16.2008 @ 2:22 PM
Chris Randall
That's the danger of not being able to afford a focus group. You have to be pretty witty. "Big Knob" is a good example of something that probably had an interesting name at one point, but got committee'd in to banality.

Appealing to the lowest common denominator will always lead to higher sales. As the man said, nobody ever lost money underestimating the intelligence of the American public.

That aside, that amp should be named "Fucking Ugly." I'm with maz on that one. But to address thelizard directly, I don't have any problem with the name. He can name his products whatever the fuck he wants. They are, after all, his. What amuses me is the childish way people react to the names. This is the music industry, for christsake. Not the Southern Baptist League.

-CR

 
 

 
Jan.16.2008 @ 3:11 PM
internets
Why all the discussion? That has got to be single handedly the most awesome product name and graphics I have seen.
 
 

 
Jan.16.2008 @ 3:22 PM
Adam Schabtach
If it sounds every bit as good as the Metasonix products I've listened to, I'm sure it will make a fine doorstop.

--Adam

 
 

 
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