June 26, 2007

An Informal Poll...

by Chris Randall

I was interviewed by the Wall Street Journal the other day; the interview won't actually be published, it seems, because I didn't Say The Correct Things to be worthy of that esteemed organ. The reporter I spoke to was basically asking me to back up her premise, which was more or less as follows:

A person has a small business. They start a blog to drive traffic to that business. The resulting traffic doesn't make the business do any better.

I think the entire point of the article was to say "see, blogs are worthless from a business perspective." What she wanted me to do was either agree with her, or refute her Fact with other Facts. I couldn't do either; I know for a fact that _some_ of our sales at Audio Damage are as a direct result of this blog, but the only reason I know that is because people have posted it here or emailed and mentioned it as an aside.

But the whole event got my curiosity piqued. I mean, the entire point of this blog isn't to drive traffic to Audio Damage; I'm not entirely sure _what_ the point is, but it isn't that. It is, if anything, a side effect. But here's our topic for the day: in your buying habits, SPECIFICALLY as it relates to music products, do you find the information from the four main gear blogs (AI, MatrixSynth, CDM, and MusicThing) informs your buying decisions in general? And specifically with AI, do you find that you're more (or less) likely to buy an Audio Damage product as a result of my not-infrequent mentions of same here?



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Jun.27.2007 @ 12:47 PM
I learned about AD from KVR where I frequently lurk and post sometimes. ;)
First I was irritated that there were no demo versions for most of the plugs so I didn't really think about getting any of them.
When I searched the web for something I somehow found this site and noticed the link between AI and AD, began to lurk and after a while reading the informing and entertaining posts I bought my first 3 AD plugs.. so I'd say AI got me into buying AD plugs at last. ;)

Jun.27.2007 @ 1:40 PM
I bought AD plugs because of function and price. I needed a new plugin to replace KingDubby for my intel mac. For the price, I didn't hesitate. In fact, I believe I bought three AD plugs at first - DiubStation, 914, and BigSeq.

However, I discovered AD plugs through audio forums, specifically OSXAudio (Now BigBlueLounge), and the Ableton forum. Somehow, I came across Analog Industries. I thought there was a link fro the AD site, but I can't seem to find one now.

Long story short, I discovered AD plugs by word of mouth.


Jun.27.2007 @ 5:57 PM
i do lot's of research before i buy anything. musicthing and matrix synth are just nerd/geek/synth pron to me though sometimes entertaining and sometimes informative etc. i wouldn't go to either looking for info on which to base a purchase.

AI is a little different though as the dialog is better and prone to more pro-audio type stuff which i like.

i do find i'm more inclined to purchase an AD plug after following progress on the AI blog simply because i'm more aware.


Jun.28.2007 @ 8:32 AM
Hey, hey big time lurker here!
I have to admit that a big influential factor in my plug in purchasing is form. Although I wouldn't ever buy a crap sounding plug regardless how well designed it was but if a good sounding plug do have a great looking GUI I'm way more inclined to buy it.
AD's got really nice looking plugs and although some of them are "inspired" by there hardware counterpart it's still good design choice to lift what's working from the original design.


Jun.28.2007 @ 8:52 AM
SR's comment about King Dubby prompted me to go and purchase some AD plugins. I now own Dubstation and Phase 2.

Much as I loved the King Dubby sound, the software was unstable as hell and will never be updated AFAICT. Supa Phaser was great till the auvalidate update, now it causes problems.

See this just backsup my assertion in the linux thread, I'd rather pay for support than "freedom" when it comes to my mixing projects. Fact is I got really lucky recently and recorded a great Jamaican singer over one of my rythims and now must mix a vocal track.


Jun.28.2007 @ 6:13 PM
Chris, sorry to hear that your comments weren't "right" for WSJ!

As you already know, this blog has inspired me to buy AD products. It also inspired me to think of you for that WSJ opportunity. It's fairly obvious that blogs and message board postings by/from small business owners *do* have a positive impact on business (if you sell stuff that is easily purchasable online).

I sell stuff online and *anytime* I make a post in a related forum about a product I sell, there is an obvious (though usually small) increase in sales.

The other top gear-related blogs have, at times, inspired me to buy things, but usually the connection is sort of oblique (e.g., MusicThing post got me thinking about a weird keytar project which lead to bidding on ebay...).



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