You know what drives me bananas?
These little context push ads are really fucking annoying. I can see where they might Increase Shareholder value on a site that's about a more general topic, but when you're looking at a press release for a digital microphone interface (that is, a mic pre for digital mics) chances are you're on a hunt for very specific information, and something like the above link is roughly as important to your daily existence as, say, a link to a hairless cat breeder, and the only way it's gonna get clicked is on accident.
(Now, don't get me wrong. There's nothing wrong with hairless cats. I'm all for 'em, and wouldn't mind having one myself.)
So, that being the case, these ads can't _possibly_ make the site (in this case Harmony Central) any amount of money that makes them worth the bother, and they make the user (in this case me) so aggro that he may stop visiting the site at all. So, word to the wise, meta-site operators: these ads are a Bad Idea. Surely an imaginative person could figure out a way to monetize their site that didn't involve annoying the readers to no end, right?