January 24, 2007

Just when you thought it was safe to get back in the water...

by Chris Randall

So Elle and I are on a brief vacation (because I'm not out of the office enough already) to celebrate our 12th anniversary of marriage, and I'm on the hotel wi-fi cruising through Zicos, and this little blurb catches my eye:

METALIEN iAXE629-MA USB GUITAR plugs straight into your PC or Mac computer without the need for any other hardware. The package includes "Guitar Combos BEHRINGER Edition" modeling software from Native Instruments, which turns your computer into a guitar amp.

Now, I can certainly understand the need to make a dollar or two. That makes perfect sense to me. Especially if you're broke. But there's this little thing called "pride," and quite frankly, I'm wondering how bad Native Instruments needs to make money at this point. I mean, really, now. Come on, guys.



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Jan.24.2007 @ 11:35 PM
Hahah I agree. How bout the Amp plugin - JIMI HENDRIX edition that some other company released at NAMM? ;)

Jan.25.2007 @ 12:35 AM
And now introducing the Native Instruments Electronica DJ 2-UNLIMITED EDITION Sega Genesis game!

Who needs a bitcrusher?!


Jan.25.2007 @ 12:50 AM
Dave McAnally

However, if somebody conjurs up a guitar that somehow allows you to turn your 8 Bit NES into a guitar amp, I'll take 3.


Jan.25.2007 @ 12:52 AM
So.. it's a shitty guitar through a shitty preamp through a shitty a/d through a shitty ampsim. Where the fuck do I sign up?



Jan.25.2007 @ 5:44 AM
I didn't realize people actually used software amp sims for actual guitars.

Jan.25.2007 @ 9:38 AM
The Hendrix estate is aggressively whoring that name out. Apparently, they've lent his good name to an energy drink (it's endorsed by an overdose victim; I'll take two!) They made Keith Olberman's list of worst people in the world last night (runner up behind the usual crew of Hannity, O'Reilly, and Limbaugh).

And if you're asking how a filthy rich company can possibly want more money, well, how do you think they become filthy rich?


Jan.25.2007 @ 9:53 AM
Chris Randall
That's a good point. Unfortunately, Audio Damage will never be filthy rich if the road to success is paved with soul-sapping deals like that. We've turned down dozens of bundling opportunities just because we didn't like the company that offered them, or didn't feel the product in question fit our idea of what was "cool." (Oh, that hazy, ethereal word.)



Jan.25.2007 @ 10:10 AM
Jimi Hendrix....lol Just like the Fab 4 pluging from East West.
What? DO you mean I can buy this plug in and make a superstar hit record like the Beatles?
I've decided to drop out of the upgrade wars, I feel like this yearly cycle of dropping several hundreds, maybe even thousands, of dollars every year for 2 or 3 new features.
I'd rather make music.

Jan.25.2007 @ 12:02 PM
I am not exactly sure which thing you are complaining about:

1. That Native Instruments made a Behringer edition of their guitar amp software?

One reason I can see for Native Instruments doing this, is that Behringer would have had to find (and promote) or develop a similiar software to go with their guitar (otherwise the guitar would not be usable out of the box). Even if the Behringer alternative sucked, there are a lot of sucky products that manage to steal market-share from good products (such as the Roland MV-8000 stealing marketshare from the Akai MPC-4000).

2. That someone is making a USB guitar?

I think this is a great idea. Behringer's specifc implementation might be cheap and flawed, but I think it makes a lot of sense to have a USB guitar.

3. That someone made a cheap, crappy USB guitar?

I still see how a product like this could be awesome. Remember that the Roland TR-303 was a developed as a cheap (and pretty sucky) bass guitar emulator for rock bands.

Quite realisticly, I could see someone doing a Windy and Carl style space rock project, just plug in your USB guitar into a bunch of effects plugins, play some droney style riffs, run them through some cheap VST effects, and I can't see the sound quality being much worse than a lot of those "droney guitar through a lot of cheap phaser and delay pedal" bands. I could see it becoming a "classic" in its own right, like the Casio CZ-101, or (I know its blasphemy! :) ) the TR-303 (which I consider to be one of the most over-rated synths of all time).

I suppose, it would even be useful as a midi controller for guitar players, no?


Jan.25.2007 @ 12:06 PM
So that means no "Diamond Dave producer pack" bundle from AD? I really thought that was a lock.

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