August 22, 2006

Dear sweet baby jebus...

by Chris Randall

And from the "careful what you wish for" category, Reverence is a smash hit, I guess. Yesterday was (by far) the biggest sales day ever for Audio Damage, and Reverence has sold more in one day than some of our other plugins have sold, period. It is a happy time.

On the flip side, I'm totally swamped with NFR requests and "I bought the wrong version" and such like that. It's really quite amazing how many people want free shit from a company that barely makes ends meet.

As an aside, our original t-shirt company _finally_ got back to me with a quote for the high quality shirts, and it is quite a bit lower than the first company, so it looks like we're going to be able to get the shirts we wanted in the first place, and still have 'em for $20 like the last batch. All's well that ends well. I'm a little too busy to deal with that just now; I'll get it rolling next week.

In any case, back to the flip-flop factory. While I'm busy, hey, look, Jack White's house is for sale, if you're really looking for that White Stripes vibe. Nice place, I'll say that much. I don't even mind the red. (Thanks to fmasseti.)



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Aug.24.2006 @ 1:49 PM
Well, here is my opinion:

I purchased Reverence without a demo, because it had a series of simple examples (a vocal loop with different settings, a few notes with different settings) where I could hear different setting of the reverb effect. It made it easy to make the decision to purchase.

I am also very interested in Deverb, however the Deverb sound demo is too complicated. It is an actual peice of music, that distracts my ear from being able to evaluate the reverb sound. I could purchase it, and then get the money back garantee if I don't like it, but realisticly I wouldn't have the self-control to delete it even if I got the refend... So sans a better sound clip, or a demo version, or someone else posting a review with samples (which I couldn't find), I won't be purchasing it.


Aug.24.2006 @ 2:17 PM
Adam Schabtach
Yeah, see, those nice filters like Moog and Waldorf will ruin your ears for software filters. I have the same problem; that's why I have an analog modular with seven different types of filters (and duplicates of my favorites).



Aug.24.2006 @ 3:03 PM
"there are just lots of filters and no good ones" -I don't know if that's exactly how I'd put it, but I've yet to find a good one that doesn't cost an arm and a leg, or have more features than are really necessary. Filterscape and Volcano are probably the best I've heard, but they both push the limit for what I would consider bloated. I think you should certainly consider the idea.

Aug.24.2006 @ 3:48 PM
Regarding the hardware filter box of choice, is that the Schippmann Ebbe und Flut thing?

Aug.24.2006 @ 4:09 PM
It's probably the Mutronics Mutator - a nice box...

Aug.24.2006 @ 4:38 PM
Chris Randall
Yeah, Adam is referring to the Mutator.

We've talked about this now and again. There is definitely a giant D-Pole shaped hole in the market, especially for modern computers. Since it's unlikely that will ever get released again, and the many stupid Synthedit versions don't do it justice at all, it's something I've been considering for quite a while. I just haven't had the nerver to try and talk Adam in to it, because he's a filter snob.



Aug.24.2006 @ 5:19 PM
I use Volcano and I am absolutely satisfied with the sound, but the interface for it just doesn't do it. I don't know if it's got too many features or if it's just a poor layout, but something about it doesn't suit my workflow as well as Fabfilter's other (excellent) products do.

So I'd definitely go for a filter plugin more on the scale of dubstation - something that does one thing, does it well, and looks gorgeous doing it.

Wasn't there talk of doing a filter version of Pulse Modulator? I grabbed that issue of CM and I love that plugin, so that's something I'd like to see. I basically paid $15 for Pulse Modulator (since that's how much the magazine cost and that's the *only* reason I bought a copy), $19 for the filter version doesn't seem unreasonable (especially if it had just a few more features like an envelope follower and SVF w/ simultaneous outputs for each type).


Aug.24.2006 @ 5:21 PM
Adam Schabtach
See, this is what happens. I tell Chris that something is hard to do in software. He accepts that for awhile, but then he comes back and pesters me about it until I roll up my sleeves, pull out the textbooks and the papers and the journal references and beat my head against walls and floors for weeks or months until I produce code that works to my and his satisfaction. Then he says "see, I knew you could it" and I say "yeah, but it _was_ hard" and then he puts a beautiful UI on it and we make a plug-in out of it. That's how it went with the delay technology in Ronin and Dubstation, the pitch-shifting technology in Discord, the phase-shift filters in Phase Two, the reverb in Reverence, etc. I can tell what he's gonna be pestering me about next.



Aug.25.2006 @ 7:41 AM
Well, I just noticed that Tone2 has dropped the price on Filterbank to $49, so that may be worth checking out. One would hope that with all those filter types there might be a few that sound good.
Out of curiousity, do you guys typically develop only one product at a time? Or do you sort of stagger your development cycle? In other words, while working on a product like Reverance, would you ever take a day or two off to work on the next thing? Or the one after that?

Aug.25.2006 @ 12:21 PM
Chris Randall
We're strictly one product at a time. The one exception is 907A, which we released in the middle of the Phase Two dev cycle. There were a couple of reasons for this. Mainly, Phase Two development was taking so long that we wanted a fresh release to keep us in everyone's mind.



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