August 22, 2006

Dear sweet baby jebus...

by Chris Randall

And from the "careful what you wish for" category, Reverence is a smash hit, I guess. Yesterday was (by far) the biggest sales day ever for Audio Damage, and Reverence has sold more in one day than some of our other plugins have sold, period. It is a happy time.

On the flip side, I'm totally swamped with NFR requests and "I bought the wrong version" and such like that. It's really quite amazing how many people want free shit from a company that barely makes ends meet.

As an aside, our original t-shirt company _finally_ got back to me with a quote for the high quality shirts, and it is quite a bit lower than the first company, so it looks like we're going to be able to get the shirts we wanted in the first place, and still have 'em for $20 like the last batch. All's well that ends well. I'm a little too busy to deal with that just now; I'll get it rolling next week.

In any case, back to the flip-flop factory. While I'm busy, hey, look, Jack White's house is for sale, if you're really looking for that White Stripes vibe. Nice place, I'll say that much. I don't even mind the red. (Thanks to fmasseti.)



Page 3 of 8

Aug.23.2006 @ 12:35 AM
As always, DTM Magazine in Japan has a link for this
link []">link []

Aug.23.2006 @ 12:40 AM
Teledubgnosis: yes, you would be hooked. :-D

Aug.23.2006 @ 1:01 AM
Dammit Peppe.
Pushers!! All of yous!!
If I make it through the end of the week without buying Reverence it will be a miracle. Broke as I am.

This brings us back to the $39 price point debate. There really is so little deliberation when you make something so good so inexpensive.

Still. I just like being able to try things. Maybe I want to hear what 2 Reverences in a chain sound like...

What about some sort of web based way of loading in your own sample to a mock up of the plug? Now I'm just asking too much.

Audio demos rarely get me. It just sounds to me like "here's what our sounds sound like when we run it though the presets". When it may not be a real representation of how an end user might use the plug.


Aug.23.2006 @ 2:01 AM
Chris Randall
Well, let me put it this way: Ronin has a usable demo. Reverence does not. Reverence has sold more in 48 hours than Ronin has in over a year, despite the fact that Ronin is a far more capable and versatile plugin.

Since that's not the best comparision, what with Ronin being (generally) a delay, and Reverence being a reverb, let's try this: Dubstation has no demo, and it has sold over 7 times as many units, even though it has only been out half as long as Ronin, and is, ironically, more or less the same inside, being a prepatched and much dumbed-down version of Ronin.

The point being that there's no point to demos. We stand behind our products 100%, and if you don't like one, or can't use it, all you have to do is write and say so, and your credit card will be like it was never charged (or Paypal, if that's your thing.) Name me another software company that does that. Better yet, you can still keep and use the plugin after we've given you your money back, for fuck's sake. (That is, assuming you're a person of no moral character whatsoever that gets your rocks off stealing from people that are a long ways from rich.)

Just for fun, go buy a download product from, say, iTunes, then try to return it because you don't like it. See how that works out for you.

In short, the fact that demos and freeware are so common in audio software (and only audio software, really) has cheapened the market to where people expect unrealistic things of a company. We don't play that game. We make a good product, and stand behind it 100%, and that's really the end of the story.



Aug.23.2006 @ 5:18 AM
Congrats on the success :)

Aug.23.2006 @ 7:24 AM
Chris what is your biggest market ? vst windows or mac vst/au ?
At the moment i came across your products i actually bought all the AU stuff that was available, i was interested in ronin but only vst.
good job on reverence.

Aug.23.2006 @ 7:54 AM
i should add that since that period you've updated a few in being available for AU.

Aug.23.2006 @ 8:52 AM
Congrads on making EM's download of the month for September as well

Its nice to see you guys get cred in that smut filled mag


Aug.23.2006 @ 9:08 AM
CR: ya know also that maybe simple products are popular cuz most buyers dont really do that much with plugs anyways?

Aug.23.2006 @ 9:57 AM
I used to be more concerned about demos until I started dealing with AD. To be honest, most things I've bought in the past I had pretty much made up my mind that I was going to get it before trying the demo any way.

I guess there are a few things I tried that sucked and kept me from getting them, but I would far prefer if all developers had a money-back guarantee over a demo any day.

I think the people who want demos the most are rarely the people who actually want to buy the plugins, more just the curious passers-by who want to see what it does. I've probably tried every VST demo out there (or close to it) but usually more to feed the download need rather than for any serious evaluation.


Page 3 of 8



Sorry, commenting is closed for this blog entry.