August 18, 2006

A T-Shirt Conundrum...

by Chris Randall

Okay, so while Adam is finishing up Reverence, I've been working on a new t-shirt design, as we get a lot of requests for t-shirts since we ran out. I wanted to do something that was as high-quality as a t-shirt could be, and based my design accordingly. I got a bit of sticker shock in the ol' email this morning; my price quote worked out to where we'd have to sell the shirts for $30 each, where our last ones were only $20.

Now, that does sound like a bit of coin, but consider that these would be as high-quality as a t-shirt can be, American Apparel tees with 6 spot colors done in chino-base ink. If you've fingered an art tee in one of the many "urban vinyl" toy stores cropping up in cooler cities around the world, you'll know what I'm talking about, and the prices are commensurate with those sorts of t-shirts.

So, my question is thus: are you, our loyal customers, willing to pay $30 for a high-quality AD t-shirt? I can knock down the design quite a bit, and get the same shirts I've printed thousands and thousands of over the years, and charge $20 for them, and everyone would be happy, but in this case I kind of wanted to go the extra mile. Well, the extra mile is expensive, it seems. Obviously, we have to pay for these up front, so I don't want to do so unless you guys are interested in the best-of-the-best kind of thing; if you'd be happy with the typical t-shirt (and don't get me wrong here, because our normal shirts are incredibly high quality) then I'll just do another run of our last shirt and call it a day.



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Aug.19.2006 @ 2:25 AM
Chris Randall
Heh. You obviously don't have one of the last run. I don't fuck around when I make t-shirts. That ink is never going to come off. Ever.

In any case, this is obviously a bad idea, so I'm not going to persue it any more, I don't think. I don't want people to be purchasing our products out of a sense of charity. That's just sad. And a long, long way from necessary, as Audio Damage is a Going Concern, as they say. We'd much rather you purchased an AD product because it was something that was cool that helped you make interesting tracks.

We had done the original run of t-shirts as Christmas gifts for people that had purchased every product AD made, in our first year of operation. (There are too many customers to do that now, unfortunately.) We had a few left over and sold them in the store. This company isn't in the business of making t-shirts for profit. I have another company that is quite good at that. I just thought it'd be an interesting exercise to do something nicer than the normal gimmee shirts that most companies make, which are usually done white on black with no underlay on 50/50 sweat shop tees, as that's the cheapest way to make a shirt, but it's obviously not something that'll answer, so I'd just as soon skip it as be stuck with $1500 worth of t-shirts. And we're sure not going to give 'em all away at NAMM. There's a bunch of sad sacks that don't deserve a $30 t-shirt, right there in one room.

I'm sure as fuck not gonna make cheap-ass gimmee shirts, as that wouldn't answer either. Hence the conundrum. I don't want to re-run the last run, because I don't think they're comfortable, as I mentioned earlier. I've washed my personal one at least a hundred times now, and it's just starting to wear in. I'm not too hip on us selling something I'm not incredibly happy with myself.



Aug.19.2006 @ 4:33 AM
CR: odd is OK, I'm used to that. "anime geek" is not. those people should be shot on sight for the common good.

Aug.19.2006 @ 1:18 PM
Right, lose the "digital dirt", it's overkill.

I'm old school--t-shirts are meant to be cheap. $20 is good enough.


Aug.19.2006 @ 2:35 PM
whatever. make the good shirts. not making good shirts is just plain dumb. my american app. t's rule.

Aug.20.2006 @ 10:49 PM
FWIW, i can't stand AmAp tshirts because they are sized weird as fuck and they're way clingy, even da XLs. Maybe i'm just a hiphop fatass, but i prefer the standard American sizes. FOTLoom is aiight.

I think $30 is kinda steep too.


Sep.15.2006 @ 7:28 AM
i'd buy a shirt

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