August 18, 2006

A T-Shirt Conundrum...

by Chris Randall

Okay, so while Adam is finishing up Reverence, I've been working on a new t-shirt design, as we get a lot of requests for t-shirts since we ran out. I wanted to do something that was as high-quality as a t-shirt could be, and based my design accordingly. I got a bit of sticker shock in the ol' email this morning; my price quote worked out to where we'd have to sell the shirts for $30 each, where our last ones were only $20.

Now, that does sound like a bit of coin, but consider that these would be as high-quality as a t-shirt can be, American Apparel tees with 6 spot colors done in chino-base ink. If you've fingered an art tee in one of the many "urban vinyl" toy stores cropping up in cooler cities around the world, you'll know what I'm talking about, and the prices are commensurate with those sorts of t-shirts.

So, my question is thus: are you, our loyal customers, willing to pay $30 for a high-quality AD t-shirt? I can knock down the design quite a bit, and get the same shirts I've printed thousands and thousands of over the years, and charge $20 for them, and everyone would be happy, but in this case I kind of wanted to go the extra mile. Well, the extra mile is expensive, it seems. Obviously, we have to pay for these up front, so I don't want to do so unless you guys are interested in the best-of-the-best kind of thing; if you'd be happy with the typical t-shirt (and don't get me wrong here, because our normal shirts are incredibly high quality) then I'll just do another run of our last shirt and call it a day.



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Aug.18.2006 @ 10:41 PM
i would happily pay 30 bux. the image is cool, and i've got enough cheap tshirts. step up to flavor country.

Aug.18.2006 @ 10:58 PM
Adam Schabtach
Heavens, if y'all will pay $30 for an AD T-shirt, maybe we should raise the prices of our software...




Aug.18.2006 @ 11:04 PM
Another lifelong AD user and supporter here. I'm gonna have to agree with Blinkman about the "Digital Dirt" though.

I don't think 30 bucks is too much for a t-shirt. But, I'm sure there are tons of people out there with the following mentality: "With an extra 10 bucks, I can get a Lexi 'verb plug"...

Just do another run of the last one! it'd be the wise thing to do IMO.



Aug.18.2006 @ 11:25 PM
Chris Randall
Adam feels that $30 t-shirts are completely out of line, which is what prompted this entire line of questioning in the first place. I pointed out to him that most of the t-shirts in the stores I shop in are much more than that, and he thought I was some kind of crazy person.

In any case, I'm still pondering it; the reason I don't want to do a run like the last shirt is that the ink is so fucking thick, it's uncomfortable to wear on stage or in the summer. A Hanes 100% cotton Beefy-T with 6 spot colors and an underlay isn't exactly the lightest shirt around.



Aug.18.2006 @ 11:37 PM
I have to say I am unashamedly of the "for 10 dollars more I can get a plug-in" persuasion (also known as broke-ass paying-off-student-loan syndrome). After all, though I love the company and want to pimp for you, for that price I would rather give you money for something that helps me make music.

Also, though obviously it's your company and you know what you're doing, keep in mind that saying "yeah sure I'd pay 30 bucks for a tshirt" in a comment is different from actually putting down payment on it, and it might end up being a big financial risk to base your decision on comments.


Aug.18.2006 @ 11:53 PM
I live in Phoenix, and in December it gets down to about 150? when we're lucky. Thick t-shirts don't cut it.

Thirty dollars is also a lot to pay for something to ocassionally wear. I'd pay thirty or thirty-five for a polo shirt so I could pimp the AD on Business Casual Friday, but that's about it. If you could manage the AD robot in place of the little alligator on Lacoste shirts, I would be greatly amused. But that's a side thought.


Aug.19.2006 @ 12:40 AM
Go for the AA Chino! (I prefer the melange FWIW)

Plastisol seems like a poor comprimise - still expensive for a T-shirt, but not nice enough to be really special.

Just an unsolicited suggestion - I'd like to see a t-shirt like that, but with the artwork being a more abstract representation of AD, with the AD name/robo-logo in the corner or something. Sort of a fashion-extension of what audio damage is instead of just a logo-shirt.


Aug.19.2006 @ 12:52 AM
$5 or $10 difference aint my decision point on a well made shirt, the print itself is. I'm also not in favor of "digital dirt". Truth for me is I'm hesitant to buy a giant robo shirt; being a white guy in Japan, I dont wanna be mistaken for an anime geek.

Aug.19.2006 @ 1:20 AM
Chris Randall
You're a white guy walking around Tokyo and you're worried about being singled out for being odd?




Aug.19.2006 @ 1:45 AM
I'm with Adam, 30 dollars would be the most I've ever paid for a non-dress shirt. The only reason I'd consider buying one would be out of a sense of charity to support a business I like. I don't care how nice the quality is, in the end it's a screen printed tshirt that the ink is going to start coming off of after a years worth of laundering.

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