June 23, 2006

Is it just me?

by Chris Randall
 

Or has Harmony Central gone completely down the tubes in the last couple months? The first couple weeks after their Big Sale to Musician's Friend were fine, but now it seems their editorial policy has changed somewhat. Having a look at the "stories" on the front page today, it seems like a fucking marketing meeting for an industry group of music stores that sell marching band instruments.


When I first heard about the sale to Musician's Friend (a company which I think would be better named "Musician's slightly retarded neighbor") I figured HC would rapidly go downhill. It turns out I was mistaken. It certainly went downhill, but it wasn't rapid. "[O]ver time you'll see the website grow into a more vibrant, fun, and informative online resource," said the press release mid-April. I guess that "over time" means "about two and a half months" in marketing-speak, and "vibrant, fun, and informative" means "shit you don't care about."


It isn't so obvious unless you religiously read HC. The front page has always just been a press-release reprinting service, but at least it was press releases you found interesting. Now it's the sort of press releases that I've always busted Sonic State's balls for, the sort that a company puts out for the 'what's going on in the industry' section of Mix. In short, boring pointless industry-speak that has nothing to do with the working musician.


Congratulations, Musician's Friend. You did a good job.


UPDATE: Hey, HC, if someone from your company was reading this and going "hey, I don't know what the fuck Chris is talking about," I was talking about shit like this. Are you fucking kidding me? Some training mill turns out 14 new patchbay monkeys, and that's news? Come the fuck on.

 
 
 

22 comments:

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Jun.28.2006 @ 6:32 AM
valis
the Roger nichols site is crap too. Glaring example: why do half of the upper nav items open a new window? Dig around a bit and you'll find other onerous errors that make the whole thing feel a bit slapdash.

 
 

 
Sep.15.2006 @ 8:11 AM
Xmuzik
Dean Dunakin hit the nail on the head, every time i try to find actual real reviews of some new gear or software on the net 99.9% of the stuff i find is sales pitches and the same cut & paste review thats on all the other sites
 
 

 
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