December 9, 2011

Wanna See Some Bullshit?

by Chris Randall

Exhibit A: The Akai Analog Custom Shop Analog Delay. Available here. $122. This is one of several pedals in the Akai Custom Shop line of analog effects, about which Akai says the following:

"Building upon this history of quality and ingenuity, Akai Professional is bringing a new generation of boutique-quality effects to guitarists. Each one delivers everything that discerning guitarists demand: rugged all-metal construction, premium internal components including germanium transistors, and true bypass signal paths."

Exhibit B: The Biyang AD-8 Analog Delay. Available here. $66. This is one of several in the Biyang line of inexpensive analog guitar pedals, about which Biyang says the following:

"Tonefancier series effects,which have used the high-class handwork effects as standard, with a high cost in adopting a lot of high-quality and well-known HI-FI audio parts and combined with classic circuits and good internal structure, have reached a very high quality level!"

Yes, that's correct. Every single pedal in the "Akai Custom Shop" line is a Biyang "Tonefancier" pedal with an Akai-flavored coat of paint, for twice the price. These Biyang pedals are readily available on Amazon and eBay. They're shitty. Everyone knows they're shitty. I mean, they're fine and all, for shitty pedals. They are in no way "custom" or "boutique." These are sharted out of a big-ass factory in China by the bajillion.

This is the kind of shit that drives me batty. Akai can't even be bothered to come up with their own shitty products? They're just rebadging _other_ shitty products now? Come on. At least put some fucking effort in to it, guys!


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Dec.12.2011 @ 7:42 AM
Btw, the same Biyang pedals are sold under at least five or six different brand names - apparently Biyang gladly licenses their shit for others to take advantage of. Obviously Akai's marketing speeches are among the most pompous and misleading.

Dec.14.2011 @ 8:05 AM
Jason Duerr
I was investigating re-branding a series of pedals for a Chicago artist (cool shit for their merch booth, see it on stage, buy it right there), and have the contacts in china for this sort of thing. The Original Manufacturer is happy to re-skin to your specifications. You would not believe how many items at NAMM are re-skinned widgets from the same factory.

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