June 24, 2011

The End Is Nigh...

by Chris Randall
 



The recent hubbub over Final Cut X (which you're no doubt familiar with, but if you aren't, Tom Ellard's highlights here and a funny but informative bit from Conan O'Brian here) is kind of silly. It's like standing on the train tracks, watching a train coming straight at you, and saying "there's no fucking way that train's gonna hit me." They showed it at NAB a couple months ago, and all the pros had a look at it. They knew what was coming, but they're all "there's no way they'd release that. It's just iMovie Pro!"

Newsflash: Apple don't care. Apple don't give a shit.

Ironically, for the kind of video stuff I do, which is of the "line up an audio track with a single video file, and shit it to YouTube" variety, Final Cut X is remarkably well kitted. I tried to use Final Cut Express for a couple months, and eventually pitched it for iMovie. Apple realizes that there are a lot more people out there like me (video-wise) than there are people that edit feature films. They'd like to make some money, please. Enter Final Cut X.

The thing to watch out for (and down the road when it happens, I'll reference this post as an I-Told-You-So) is this: Logic Pro is managed by the same group at Apple as Final Cut Pro; the Pro Applications group. This is the group of managerial types who most assuredly don't work in the media professions any more, and haven't for years. They're the group that thought making a "pro" version of iMovie and replacing the top-of-the-line video editing software with it was a good idea.

What do you think that bodes for Logic? Logic / Garageband has exactly the same pro:hobbyist footprint as Final Cut Pro / iMovie, and is managed by the same people. Pretty simple math there.

If you're a professional user, I'd strongly suggest taking a serious look at the other top-line DAWs: ProTools 9 and Cubase 6. I would, for obvious personal reasons, recommend the latter. It is a mostly lateral move from Logic Pro, features-wise. I'm not saying it's time to jump ship. I haven't heard anything more than you have. I am, however, deeply ingrained in the music software business, as you know, and have been for some time. You can smell these cycles.

Or don't bother, and when Logic X comes out and doesn't have a mixer, you can come back to this post, wherein I say I told you so.
 
 
 

142 comments:

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Jun.30.2011 @ 2:23 PM
Nostradamus
A Mellotron is an instrument similar to a sampler that needs to be played. So what's the point? You can't "move" sample around on a Melotron.
 
 

 
Jun.30.2011 @ 7:11 PM
kuniklo
Hard to say how credible this guy is, but he claims to be a former FCP team member and his attitude reflects the most pessimistic reactions here:
link [sachin.posterous.co...]
 
 

 
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