December 23, 2010

I Bet You Wanted To See This...

by Chris Randall

(Click image for full-sized.)

Avid has been doing some kind of teasing campaign for some sort of Magic Box that will be released at NAMM. Gearjunkies got the specs and posted them this morning, but Avid apparently stepped on them pretty hard, and since Gearjunkies are, like, professional and stuff, they removed the post.

I, however, could give neither a flying fuck, nor a rolling doughnut, about Avid's hopes and dreams of a sneaky tease-y product roll-out. So here's what my wife (her Google-Fu is deep) was able to pull this morning about the Venom, which will be released under the M-Audio brand. The original was in Romanian, and this is the Googlish:

Venom comes with 512 patches and 256 straight multi-sound patch (the layers) made by the renowned team of sound designers in the world. All the Venom will find a classical arpeggios, for more animation. With the new synth engine of the M-Audio, Venom flavor blends anolog sound on digital power. Thus they create a distinctive note that is distinguished easily from other digital synthesizers. Where you have 4 oscillators and 53 sample drum sounds from the keyboards of cargo last 40 years, and an oscillator for a DSP May retro vibe. Each of the 12 simultaneous voice virtual analog oscillators have three each, which gives tremendous flexibility for octave, intervals and detuning. For more ways to manipulate the sound, the filter multimodal operations can 12dB/octava Venom (2-pole) and 24 dB / octave (4-pole).

We haven't found any pictures yet, but it's only a matter of time. And Avid, if you're thinking of writing me to ask me to take this down, either don't bother, or make it at least vaguely threatening. Anything in between will be a disappointment.


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Dec.23.2010 @ 10:07 AM
Mike Nickel
Your professionalism never fails to make me think "this guy has made it and needs to impress no one". ;)

Dec.23.2010 @ 10:13 AM
Chris Randall
If it was any company but Avid, I wouldn't really care. But an opportunity to make them upset is too good to pass up.


Dec.23.2010 @ 10:26 AM
I'm going with what a certain person in your twitter feed replied, "Let me guess: Update of the Axiom hardware with a shit VA crammed inside."

Dec.23.2010 @ 10:27 AM
Is there an M-Audio brand? I'm confused on this. Avid uses their brands like James Bond uses covert identities - carelessly.

I vote that Avid keep the poor translation for the English market press releases, though. The awkward juxtaposition of phrases at least kept me slightly interested/entertained in what appears to be a completely useless and boring product.

Dec.23.2010 @ 10:32 AM
Chris Randall
I've spoke to someone that has one, and I won't reveal any details in the interests of not putting him in an uncomfortable position, but I'm embarrassed to say that it actually sounds kind of cool.

I won't, of course, get one. Because, well, it's made by Avid.


Dec.23.2010 @ 12:44 PM
So, it's, like, a virtual analog synth with an arpeggiator?


Dec.23.2010 @ 12:50 PM
So... it's basically just an slightly-less-ugly Novation X-Station?


Dec.23.2010 @ 12:53 PM
As someone who has worked in marketing, I do have to play devil's advocate here and say that marketers are often roped in to secrecy campaigns that we know are doomed from the get-go, but upon which a client insists. Still, it's likely that someone low on the M-Audio totem pole will get chewed out for this...

That being said, you're actually doing them a bit of a favor, by revealing some - by not all! - of the new product. Now everyone will just wonder how it sounds, and want more details on what it does.

Dec.23.2010 @ 12:57 PM
Adam Schabtach
@joshua_schnable: Avid decided awhile ago to erase the M-Audio and Digidesign brands. It's all Avid now. Why a corporation would choose to throw away many years of name recognition isn't something I can answer, but it's what they did.


Dec.23.2010 @ 12:58 PM
Chris Randall
These decades-old methods of teasing are just retarded. Motherfuckers need to grow up.


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